Fortune: Apple CEO Tim Cook Doing the Job His Way
Fortune: Apple CEO Tim Cook Doing the Job His Way
Apple co-founder Steve Jobs was clearly one of a kind, and no one expected Tim Cook to emulate him after stepping into the CEO shoes last year. But a new report on the Cupertino boss examines exactly how different his management style is from his predecessor.
AppleInsider has the details on a new Fortune magazine cover story from the latest issue which outlines how Apple CEO Tim Cook is doing things his way, rather than trying to step into the enormous shoes of the late Steve Jobs. Written by Adam Lashinsky, the article describes Cook as “a down-to-Earth leader who is easy to talk to, and makes people easily forget that he is the CEO of one of the largest companies in the world.â€
“In general, Apple has become slightly more open and considerably more corporate," Lashinsky writes. "In some cases, Cook is taking action that Apple sorely needed and employees badly wanted. It's almost as if he is working his way through a to-do list of long overdue repairs the previous occupant (Jobs) refused to address for no reason other than obstinacy."
The article begins with a description of how Cook shocked Apple investors by not only meeting but actually speaking with them at an investor meeting back in February -- a task that Jobs was no fan of, apparently.
One interesting revelation noted in the article is how Cook “often sits randomly with employees in Apple’s corporate cafeteria during lunch.†In contrast, Steve Jobs could be spotted typically dining only with designer Jonathan Ive.
The article includes comments from the unnamed CEO of “an influential tech company,†who describes Cook as "down to earth, noncorporate, detail-oriented, and disarming."
"He's casual, grounded, and easy to talk to," the anonymous CEO reveals. "I forgot he's the CEO of Apple. And that was not my experience with Jobs."
Follow this article’s author, J.R. Bookwalter on Twitter
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