Sprint Q2 2012 Not So Rosy, iPhone Sales Hang in There at Nearly 1.5 Million

Sprint Q2 2012 Not So Rosy, iPhone Sales Hang in There at Nearly 1.5 Million



Sprint logoBy now we've heard quarterly results from almost everyone, but Sprint is saving the best for last -- probably because they have little to shout from the rooftops about yet again.

Sprint has released its Q2 2012 financials (PDF link) and the company has again posted an insanely large loss of $1.4 billion against $7.3 billion in total sales. That looks even more grim than it sounds when you consider the company lost $847 million in the same quarter last year.

But the company is choosing to look on the bright side, boasting about its mere 1.69 percent churn rate -- a record low for the third-place carrier.

“The Sprint platform achieved best ever postpaid ARPU and customer churn that, combined with disciplined customer acquisition and cost management, contributed to our Adjusted OIBDA of $1.45 billion,” said Dan Hesse, Sprint CEO. “Based on this performance, we are raising the 2012 Adjusted OIBDA forecast to between $4.5 billion and $4.6 billion.”

The carrier also added a net total of 442,000 postpaid subscribers for Q2, and 40 percent of its nearly 1.5 million iPhone users were new subscribers. However, overall the company sold almost the same number of iPhones in Q2 as it did in the previous quarter -- which is likely to change in Q3 now that its subsidiaries Leap and Virgin Mobile are pushing prepaid handsets for Apple.

Sprint also touted its recent 15-city 4G LTE launch in five major markets, and plans to ramp up that service at the same time as it pulls the final plug on Nextel, which has happened earlier than originally planned.

Follow this article’s author, J.R. Bookwalter on Twitter

 



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